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AVAYA - Flash Campaigns


AVAYA in Japan were falling behind other telecommunications products with their brand awareness.

To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.

Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.

Campaign 2 focussed on baseball and travel, showing how important it is to always be connected with colleagues / team mates.

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